Is this the same as the Retainer?

Scaling support is delivered as fractional strategist and Chief of Staff work, structured the same way as the Retainer — embedded hours, no equity, published pricing, month-to-month.

Most engagements open with a Private Session — a 120-minute live workshop that surfaces the real constraint on scaling before any hours are scoped.

Which stage of startup is this right for?

Venture-backed founders from seed to Series C with a working strategy but no documented system for turning it into daily execution, ahead of a raise or an exit.

What happens when we’re ready to hire full-time?

Documented SOPs, Loom handovers and role definitions mean the team can run the system directly — a clean handover rather than a knowledge cliff.

Venture Studio

Build the team, culture and processes to raise, scale and exit without founder dependence.

Capital Studio

Close your fundraising round asap with an experienced, fast-rolling process that doesn't get in the way of growth.

Raise Ready

On-demand fundraising support for founders preparing for or actively raising investment

Traction Hub

Be more attractive to investors by proving product-market fit and a repeatable GTM

Home›Scaling

Scaling

Turn How You Win Into a System Your Team Can Run

Fractional strategy and Chief of Staff support that documents the vision in your head as a repeatable operating system — so growth stops depending on you being in the room, and the business is ready for its next raise or an exit.

The Problem

Frenetic execution, not a lack of ambition

Five years working with (pre-) seed founders keeps surfacing the same pattern. No clear plan, a misaligned team, and a founder drowning in everything at once. It's high pressure, high stress, and it limits growth, investment and exits.

01Founder dependence. Nothing moves without you in the room

02Constant firefighting instead of a working plan

03Bottlenecks that stall growth right when momentum matters

04A misaligned team, pulling in different directions

05"Scrappy" internal organisation and communication

06AI adopted piecemeal, with no real operating model behind it

Achieve growth, and relief for the founder

The work removes that pressure and stress. It improves revenue growth, capital efficiency and leadership resilience, so founders feel confident they'll hit their growth milestones, secure funding, or reach their ideal exit.

How It Works

Operating dashboard: OKRs and weekly cadence

From Vision in Your Head to a Documented System

As strategist and fractional Chief of Staff, Lucy translates how the business actually wins (the judgement calls, the sequencing, the exceptions) into an OKR tree, decision rights and SOPs the team can run without you.

OKR Tree & Weekly Cadence

Slack check-ins, fortnightly calls, monthly strategy reviews.

Process Documentation & SOPs

Institutional knowledge captured, not left in your head.

Decision Rights & Governance

Who decides what, and on which evidence.

Key-Person Risk Reduced

Growth no longer depends on one person being in the room.

Built to Withstand Diligence: for a Raise or an Exit

Documented systems are what investors and acquirers test for once the pitch is over. A clear operating system shortens diligence, and gives both a fundraise and an exit process the evidence of a business that runs without founder dependency.

Strategy session: preparing for diligence

Investor-Ready Traction Materials

Pipeline evidence and GTM documentation, kept current.

Exit Readiness

Operations an acquirer can underwrite with confidence.

Faster Diligence

Answers already documented, not reconstructed under pressure.

AI Operating Model

Tool audit, guardrails and ROI tracking, documented.

Handover session: documented SOPs and Loom walkthroughs

A Fractional Chief of Staff, Not Another Advisor

Embedded execution, not advice from the sidelines. A temporary fractional role, no equity, published pricing, structured around your team’s working rhythm rather than a fixed retainer template.

Diagnose

A Private Session surfaces the real constraint on scaling.

Plan

The diagnosis becomes a documented operating plan with owners.

Embed

Working inside Slack, HubSpot or Notion at your cadence.

Enable

SOPs and Loom handovers so the system outlives the engagement.

Private Sessions

Get a Clear Read on What's Limiting Your Growth

A live, interactive private session built entirely around your founding team's real constraints on performance, growth and valuation. For teams of up to 20 people.

Learn more

Simple, Flexible Pricing

No equity, no success fees, no carry.

Start Here

Private Session

A 120-minute session to surface what’s limiting your scaling, before scoping the engagement.

£495/session

8 Hours

£1,800/month£2,000

£225 per hour · 10% off standard

—Monthly strategy session

—Async support

—Priority scheduling

Build the System Behind the Vision

Start with a Private Session at \u00a3495. A 120-minute diagnostic that identifies what\u2019s limiting your scaling, and a clear recommendation on the fractional support to fix it.

Frequently Asked Questions

Turning the judgement calls, sequencing and exceptions that live in a founder’s head into an OKR tree, decision rights and SOPs the team can run without them. The operating system behind the growth, not just the growth itself.

Let's work together

Tell us a bit about what you need, and we'll be in touch.