The Background
Many members approaching Cambridge Female Founders Network for fundraising support were raising for the first time, without a structured process to follow.
Lucy built a fundraising sprint course for the network, priced at £2,997, to give members that process directly.
The Challenge
First-time raise, no process
Founders were assembling a fundraising approach ad hoc, often learning the process for the first time under pressure.
Materials built before the story
Decks and data rooms were being built before the underlying narrative and metrics were in order.
No structured investor pipeline
Founders were reaching out to investors opportunistically rather than running a coordinated process.
The Solution
Sequence the raise
Broke the fundraising process into a defined sequence, narrative, metrics, materials, outreach, rather than tackling it all at once.
Build the story before the deck
Had founders lock their narrative and numbers before building pitch materials, so the deck served the story rather than replacing it.
Structure the investor pipeline
Gave founders a framework for building and running a coordinated list of investor conversations.
The Transformation
A repeatable fundraising process
Members leave the course with a process they can run on their own, not just materials for one round.
Materials that follow the story
Decks and data rooms are now built to support a settled narrative, rather than driving it.
A structured approach to investor outreach
Founders run a coordinated pipeline instead of reaching out ad hoc.
