I started my first business at 20. I built the product and got it to market. The business itself didn’t survive. My reputation did. Founders kept coming back for the advice I’d shared along the way.
In 2021, I stopped trying to be the founder and started making founders investable instead. Since then, I’ve worked with 259+ startups across the UK, US, EU, Middle East and Australia, helped close £3M in funding, and supported a successful acquisition.
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I also work with the organisations supporting founders. My experience includes cohort growth support and positioning workshops through Anglia Ruskin University, plus recurring advisory office hours for Cambridge Female Founders Network. Workshops and advisory sessions are shaped around the company’s stage and the programme’s milestones.
“Her deep dives into markets, audiences, and personas, and the clear, actionable plans she developed from them were incredibly thorough.”
“She provides clear advice, useful resources and frameworks — so you don’t stay in the knowing phase, but move to the action phase.”
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