Lucy Colson
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Founders preparing to raise or actively raising

Give your raise its best chance of closing

Close your fundraising round with an experienced, fast-rolling process that doesn’t get in the way of growth.

Startups supported
250+
Funding secured
£3M
WORKS WITH
SEIS/EIS

Trusted by 250+ founders across the UK, US, Middle East and Australia

C U HealthAnglia Ruskin UniversityAppleyard and TrewCambridge Female Founders NetworkThe Lonely Female Founders ClubFemfinityThe Marketing MeetupMuzesHiofuC U HealthAnglia Ruskin UniversityAppleyard and TrewCambridge Female Founders NetworkThe Lonely Female Founders ClubFemfinityThe Marketing MeetupMuzesHiofu

Nearly 7 in 10 early-stage UK companies seeking equity don't secure their full target.

It’s hard to know what is preventing a successful raise, and it’s not always obvious from investor feedback. The natural response is to do more: more outreach, more introductions, more events, another accelerator, another deck rewrite. However, more fundraising activity does not necessarily mean more success.

38%
of UK founders surveyed spend 30% or more of their working week fundraising.
21%
spend more than half of their working week on it.
37%
say fundraising is taking so much time that it is affecting their ability to run the company.
2 in 3
early-stage UK companies that secured less equity than they needed said it constrained their growth.

Capital Studio helps founders make better capital decisions and run stronger raises so they survive, scale and make an impact.

Lucy ColsonCapital Studio

The Capital Studio Fundraising Process

Run an experienced, fast-rolling fundraising process that doesn’t get in the way of growth, At the same time, build your fundraising confidence by developing your understanding of how to fundraise effectively.

Pre-raise
Build investor awareness and relationships.
We get your company in front of the right investors early, so by the time you’re actively raising, they already understand what you do and why it matters. Cold outreach converts far slower than a warm one.
Phase 1
Prepare for a quick and efficient raise.
We sharpen your investment case, deck, financials and data room around what investors will actually scrutinise. You walk into every conversation able to answer the hard questions, not just the easy ones.
Phase 2
Book investor meetings and get feedback.
We run the investor targeting, outreach and follow-up as a structured process, not a scattershot of intros. You know exactly who you’re talking to, why they’re a fit, and what happens next.
Phase 3
Speed through diligence and close.
We help you move through investor diligence quickly and with fewer surprises, so a live conversation doesn’t stall out waiting on information investors need. Faster diligence means momentum stays with you, not the investor.

"Lucy is bringing clarity, manageable milestones and a clear roadmap at every stage." — Chrissie Masters

The Capital Studio fundraising process, step-by-step

The engagement follows the fundraising process rather than a fixed curriculum. We work on the highest value decisions at each stage of the round.

01
Build investor awareness in advance
Build relevant investor awareness, organise evidence and identify material weaknesses before the active raise begins.
02
Design the equity round
Set the target raise, valuation, dilution, use of funds, runway, timing and milestone the capital needs to achieve, structured around SEIS/EIS from the outset.
03
Build the investment case
Strengthen the argument across market, traction, business model, growth, economics, team, defensibility, timing and risk.
04
Target the right investors
Define the investor profile and prioritise firms and individuals with genuine stage, sector, cheque and thesis fit.
05
Run investor outreach
Plan warm routes, direct outreach, messaging, sequencing, follow up and pipeline management around a founder led process.
06
Prepare for investor meetings
Rehearse the pitch, prepare for likely questions and objections, then review follow up after important conversations.
07
Interpret investor feedback
Look for repeated signals across investor comments and behaviour before deciding what the company or process should change.
08
Prepare for investor due diligence
Organise the evidence investors need and reduce preventable friction as evaluation becomes more detailed.
09
Close, pause or change course
Use the evidence from the process to decide whether to keep pushing, adjust the round, pause for more traction or pursue another financing route.

Built specifically for founders raising in the UK

Build awareness with potential investors
We build investor awareness ahead of your raise, so by the time you’re actively fundraising, the right people already know who you are.
Design around SEIS and EIS
We structure your raise around SEIS and EIS from the start, so it's positioned to make the most of the tax reliefs that UK investors actively look for.
Complete diligence faster
We help you move through investor diligence quickly and with fewer surprises, so momentum stays with you, not the investor.
Build the skills to lead your next raise
You come out of the process better at raising, not just better funded, ready for the next round on your own.
Raise with your ideal exit in mind
If raising equity isn't the right move, we'll tell you. Our job is the best outcome for you and the business, not a closed round at any cost.

A closer look at how each stage works

Build investor awareness before your raise

Where timing allows, we use the months before active outreach to increase relevant investor familiarity with the founder and company.

Founder positioning for investors
Clarify the expertise, evidence and company story investors should understand before a direct fundraising ask arrives.
Investor relevant content and proof
Plan content around credible company progress, customer evidence, market insight and founder expertise.
Visibility before direct fundraising outreach
A three month visibility campaign can create familiarity before investor targeting and active outreach begin.

What founders say about working with Lucy

Feedback from founders and partners who have worked with Lucy.

Lucy is bringing clarity, manageable milestones and a clear roadmap at every stage. She is widely connected to the funding and advisory ecosystems in the start-up and scale-up world.

Chrissie Masters
Founder, AI-Native Authentication Startup

Her feedback is insightful, encouraging and grounded in real expertise. Every conversation with Lucy leaves you feeling more focused, more confident and more capable.

Melissa Hariz
Entrepreneurship Panel Judge

She’s really helped dispel myths, break down any confusion, and share insights that make the prospect of funding and investment less intimidating.

Emma Padden
Community Lead, The Lonely Female Founders Club

Lucy is an exceptional professional with deep expertise in entrepreneurial training, business development, and supporting start-ups through the challenges of growth and innovation.

Charles Obinwa
Guest Lecture Host, MSc International Business

Lucy is able to support the next step in their journey. Relatable and approachable, she is always willing and able to help and the students love working with her.

Jo Living
Student Mentoring Partner

Lucy is sharp, knowledgeable, and clearly invested in the founders she works with — genuine advocacy and the confidence to challenge when it matters.

Eva Ogochukwu Monima-Harrison
Founder, Hiofu

She provides clear advice, useful resources and frameworks — so you don’t stay in the knowing phase, but move to the action phase.

Timon Spiesschaert
Founder

Her deep dives into markets, audiences, and personas, and the clear, actionable plans she developed from them were incredibly thorough.

Amaia Wilson Frade
Marketing Client, Early-Stage Tech Startup

Lucy’s positive attitude was truly a driving force within our organization. Her ability to streamline processes and improve efficiency greatly contributed to our team’s success.

Tim Hinde
Tech Lead, Muzes

She came into the chaos of our startup and helped us transform our operations with documentation and processes that have helped set the foundations for us to build off.

Seun Akinniranye
Colleague, Muzes

Lucy’s unwavering dedication and boundless energy were truly inspiring. She played a pivotal role in shaping the company’s culture, fostering collaboration, accountability and enthusiasm.

Nanlung Temlong
Colleague, Muzes

Her practical advice has put me on the right track toward marketing my business. She is considerate, educational, and genuine, whilst being unafraid to call out something that is amiss.

Lucinda Bradford
Marketing Coaching Client

She has a wealth of knowledge on developing and implementing marketing strategies and I have learned so much, and am still learning, from her.

Gary Brown
Marketing Client

Capital Studio pricing starts from £2,500

Enter your target raise to see an honest fee estimate. Pricing is based on the target raise size and date.

£250,000
INVESTMENT
£2,500 to set up your raise
→ then £450/month for ongoing advisory
✓Investor awareness building before the raise
✓Round design: target, valuation, dilution, use of funds, runway, timing & SEIS/EIS structuring
✓Investment case, deck, financials & data room review
✓Investor profile, targets, prioritisation & decision-maker identification
✓Warm introduction route planning
✓Founder-led outreach messaging & follow-up
✓Fundraising pipeline management
✓Investor feedback and response recommendations
✓Access to a tool that speeds up the investor diligence process
✓Direct access to Lucy
✓Founder ownership of every investor relationship
✓Stronger capability to lead future raises independently

This is a flat advisory fee, not a success fee. You keep 100% of what you raise.

Complete diligence faster and get an investment decision sooner.

Capital Studio clients can optionally add an investor-enabled diligence layer built on top of your approved company information and data room.

Give investors direct access to the evidence they need
It answers investor questions using only the company information and diligence materials you approve.
See what investors investigate during due diligence
Track the questions investors ask, the topics they return to and where they spend the most time during diligence.
Identify where investor diligence may be getting stuck
Use recurring questions and evidence gaps to prepare stronger follow up and more focused investor conversations.
Learn more about the AI Diligence Tool →

Become more capable at raising investment

Capital Studio should leave you with a better fundraising process and stronger judgement you can use beyond the current round.

Understand your round more clearly
Know why you are raising, how much you need, what the capital should achieve and which evidence supports the case.
Make better fundraising decisions
Use investor evidence and senior review to decide what to continue, change, investigate or pause.
Keep ownership of every investor relationship
You lead outreach, meetings and final decisions throughout the engagement.
Build capability you keep after the raise
The work develops your understanding of fundraising mechanics, investor evaluation and the company evidence behind the round.

Why founders work with Lucy Colson

No account managers, no handoffs. Lucy builds the fundraising strategy with you, then advises you directly as you put it into practice.

Lucy Colson
Lucy Colson
Founder · Fundraising & growth advisor

Lucy started her first business at 20 (solo, no advisors, no safety net) and learned the hard way what kills early-stage companies: not effort, but unfocused execution against a ticking runway. Since 2021 she's worked with 250+ startups across the UK, US, EU, Middle East and Australia, helped a B2B health-tech company close a £3M seed round, and supported a successful acquisition.

LinkedIn ↗
250+
startups supported across the UK, US, EU, Middle East and Australia
£3M
seed round closed for a B2B health-tech startup
1
successful acquisition supported end to end
2021
the year Lucy moved from founder to full-time advisor

Is Capital Studio right for you?

Capital Studio works best when there is a credible equity opportunity and sustained fundraising judgement can materially improve the process.

You're a fit if...
✓
Founders preparing to raise equity
You expect to raise within roughly six months and want the round designed properly before active investor outreach begins.
✓
Founders already running a fundraise
You may already have meetings, feedback or investor interest. We start from the evidence already created and identify where progress is slowing.
✓
Companies with a credible investment opportunity
The company has enough evidence to justify a serious equity process, plus sufficient runway and capacity to execute it well.
Not a fit if...
✕
You are seeking outsourced investor relationships
✕
You are looking for guaranteed funding
✕
You want introductions as the product
✕
You need legal, tax or regulated investment advice
✕
Your company needs more evidence before a serious raise

Compare your fundraising support options

Different forms of fundraising support solve different problems. Capital Studio is designed for founders who want sustained judgement while keeping ownership of the raise.

Capital StudioCourses and acceleratorsTransaction based supportFounder led alone
SupportSix months of one to one advisoryPrimarily structured education or cohort supportModel varies by providerFounder manages the full process
Investor relationshipsFounder owns relationshipsFounder owns relationshipsOwnership variesFounder owns relationships
ScopeRound design through due diligenceDepth varies by programmeScope variesDepends on internal capability
FeesAdvisory fee agreed independently of capital raisedUsually fixed programme feeModel varies by providerNo external advisory fee
Course correctionCan recommend pausing or changing routePersonalisation variesDepends on provider scopeFounder decides internally

Capital Studio fundraising FAQs

Yes. Founders can apply before a raise or during one. We review what has already happened and assess whether sustained support can still create useful value.

Still not sure Capital Studio is right for you?

Schedule a quick, 15 minute chat with our lead fundraising advisor.

Lucy Colson
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