It’s hard to know what is preventing a successful raise, and it’s not always obvious from investor feedback. The natural response is to do more: more outreach, more introductions, more events, another accelerator, another deck rewrite. However, more fundraising activity does not necessarily mean more success.
Capital Studio helps founders make better capital decisions and run stronger raises so they survive, scale and make an impact.
Run an experienced, fast-rolling fundraising process that doesn’t get in the way of growth, At the same time, build your fundraising confidence by developing your understanding of how to fundraise effectively.
"Lucy is bringing clarity, manageable milestones and a clear roadmap at every stage." — Chrissie Masters
The engagement follows the fundraising process rather than a fixed curriculum. We work on the highest value decisions at each stage of the round.
Where timing allows, we use the months before active outreach to increase relevant investor familiarity with the founder and company.
Feedback from founders and partners who have worked with Lucy.
Lucy is bringing clarity, manageable milestones and a clear roadmap at every stage. She is widely connected to the funding and advisory ecosystems in the start-up and scale-up world.
Her feedback is insightful, encouraging and grounded in real expertise. Every conversation with Lucy leaves you feeling more focused, more confident and more capable.
She’s really helped dispel myths, break down any confusion, and share insights that make the prospect of funding and investment less intimidating.
Lucy is an exceptional professional with deep expertise in entrepreneurial training, business development, and supporting start-ups through the challenges of growth and innovation.
Lucy is able to support the next step in their journey. Relatable and approachable, she is always willing and able to help and the students love working with her.
Lucy is sharp, knowledgeable, and clearly invested in the founders she works with — genuine advocacy and the confidence to challenge when it matters.
She provides clear advice, useful resources and frameworks — so you don’t stay in the knowing phase, but move to the action phase.
Her deep dives into markets, audiences, and personas, and the clear, actionable plans she developed from them were incredibly thorough.
Lucy’s positive attitude was truly a driving force within our organization. Her ability to streamline processes and improve efficiency greatly contributed to our team’s success.
She came into the chaos of our startup and helped us transform our operations with documentation and processes that have helped set the foundations for us to build off.
Lucy’s unwavering dedication and boundless energy were truly inspiring. She played a pivotal role in shaping the company’s culture, fostering collaboration, accountability and enthusiasm.
Her practical advice has put me on the right track toward marketing my business. She is considerate, educational, and genuine, whilst being unafraid to call out something that is amiss.
She has a wealth of knowledge on developing and implementing marketing strategies and I have learned so much, and am still learning, from her.
Enter your target raise to see an honest fee estimate. Pricing is based on the target raise size and date.
This is a flat advisory fee, not a success fee. You keep 100% of what you raise.
Capital Studio clients can optionally add an investor-enabled diligence layer built on top of your approved company information and data room.
Capital Studio should leave you with a better fundraising process and stronger judgement you can use beyond the current round.
No account managers, no handoffs. Lucy builds the fundraising strategy with you, then advises you directly as you put it into practice.

Lucy started her first business at 20 (solo, no advisors, no safety net) and learned the hard way what kills early-stage companies: not effort, but unfocused execution against a ticking runway. Since 2021 she's worked with 250+ startups across the UK, US, EU, Middle East and Australia, helped a B2B health-tech company close a £3M seed round, and supported a successful acquisition.
LinkedIn ↗Capital Studio works best when there is a credible equity opportunity and sustained fundraising judgement can materially improve the process.
Different forms of fundraising support solve different problems. Capital Studio is designed for founders who want sustained judgement while keeping ownership of the raise.
| Capital Studio | Courses and accelerators | Transaction based support | Founder led alone | |
|---|---|---|---|---|
| Support | Six months of one to one advisory | Primarily structured education or cohort support | Model varies by provider | Founder manages the full process |
| Investor relationships | Founder owns relationships | Founder owns relationships | Ownership varies | Founder owns relationships |
| Scope | Round design through due diligence | Depth varies by programme | Scope varies | Depends on internal capability |
| Fees | Advisory fee agreed independently of capital raised | Usually fixed programme fee | Model varies by provider | No external advisory fee |
| Course correction | Can recommend pausing or changing route | Personalisation varies | Depends on provider scope | Founder decides internally |
Yes. Founders can apply before a raise or during one. We review what has already happened and assess whether sustained support can still create useful value.
Schedule a quick, 15 minute chat with our lead fundraising advisor.

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