The Background
Members of The Marketing Meetup work in marketing roles across companies at every stage, including many considering a founder path of their own.
Lucy ran an AMA session giving members direct access to ask about fundraising and growth.
The Challenge
Practitioner questions without a direct line to answers
Members had specific fundraising and growth questions but no direct channel to an outside expert.
A broad, mixed-experience audience
The community spans marketers at very different points in their careers and companies.
Limited time for depth
An AMA format has to cover ground quickly, without the depth of a full workshop.
The Solution
Open, unscripted Q&A
Ran the session as a genuine AMA, taking questions live rather than presenting a fixed curriculum.
Keep answers practical
Focused responses on directly actionable next steps rather than general theory.
Cover breadth over depth
Prioritised getting to as many member questions as possible within the session.
The Transformation
Direct access to expert input
Members got specific answers to their own fundraising and growth questions.
Practical takeaways across a mixed audience
The format worked for members at different career stages by answering their individual questions directly.
A session the community could repeat
The AMA format gives the community a lightweight way to bring in outside expertise again.
