The Background
Appleyard and Trew had grown for years through referral and personal network, a model that scales only as fast as its partners' relationships.
The firm brought in a growth sprint to build a digital acquisition channel alongside that existing network.
The Challenge
Growth tied to individual relationships
New client work depended heavily on existing partner relationships, with no channel that scaled independently of them.
No digital presence built for acquisition
The firm’s website and content existed but weren’t structured to generate or convert enquiries.
No way to measure what was working
Without a digital channel, there was little visibility into which activity actually drove new client interest.
The Solution
Audit the existing funnel
Reviewed how enquiries currently reached the firm and where a digital channel could sit alongside referral.
Build the digital acquisition path
Restructured site and content around a clear path from visitor to enquiry.
Put measurement in place
Set up tracking so the firm could see which activity was generating enquiries, rather than relying on anecdote.
The Transformation
A second growth channel
Appleyard and Trew now has a digital acquisition path running alongside referral and network growth.
A website built to convert
Site and content are structured around generating enquiries, not just describing the firm.
Visibility into what drives growth
The firm can now see which activity is generating interest, rather than guessing.
