The Background
The client came into the retainer with an existing website and content library that was under-performing relative to its potential.
The retainer focused on a small number of high-leverage organic growth levers rather than a broad, unfocused content plan.
The Challenge
Traffic well below potential
Existing content and site structure were generating far less organic traffic than the underlying content justified.
No prioritised growth plan
Growth activity had been scattered across channels without a clear sequence of what to fix first.
Unclear which levers mattered
The team lacked visibility into which specific changes would move organic traffic fastest.
The Solution
Audit and prioritise
Identified the highest-leverage organic growth levers rather than spreading effort across every possible channel.
Execute a focused retainer plan
Ran a monthly retainer cadence against a small, prioritised set of initiatives.
Track and iterate
Monitored traffic against the plan each month and adjusted priorities based on what was actually moving the number.
The Transformation
6x organic traffic in three months
Organic traffic grew to six times its starting baseline within three months of the retainer beginning.
A focused, repeatable growth plan
The client now runs from a prioritised plan rather than scattered activity.
A retainer that keeps compounding
The retainer continues, building on the initial three-month gains.
